Technology and design in plain language.

Logo Design Love, an online publication dedicated to logo design and analysis, just awarded the Simply Recipes logo that we helped create fourth place in their Logo Design Love awards. The purpose of the contest, which featured several distinguished judges, was to uncover the most effective blog logos amongst todays popular blogs.

The judges shared their thoughts over at the results page:

“This logo has a very classic, Martha Stewart feel and tells me that I should expect a well-curated selection of traditional recipes with a modern twist. The contemporary asterisk also suggests the form of measuring spoons, which creates a pleasant visual pun.” Megan Patrick (2 points awarded)

“The sheer simplicity of this concept is what makes it stand out. Using the spoons to create a symbol really works. As a fan of serif style typefaces, I find the typography legible and well suited to the overall concept. The colour palette uses earthy spice tones, which is homely and representative of food…mouthwatering!” David Pache (1 point awarded)

“This logo wins in my opinion because it’s warm color palette and clean yet evocative style made me hungry! Though the icon doesn’t denote “food” or “recipes”, I still find the mark a success overall.” Jeff Andrews (1 point awarded)

And a hearty congratulations to Joe Urban, Vulture and Undies Drawer! Unfortunately, Logo Design Love didn’t identify any of the designers, which is odd considering that one of their stated goals was to give some well deserved exposure to lesser-known graphic designers. Anyone know the names of these award-winning logo designers?